Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
Marketing campaigns continue to make headlines, but for all the wrong reasons. Most recently, ads for Apple and Bumble ...
The ad was designed to be a throwback to the company’s “1984” Super Bowl spot that purported to shatter dull uniformity with an amazing new machine.
When Bumble issued a lengthy apology for a series of anti-celibacy billboards last week, it joined a long and storied list of ...
The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.
The Apple ad is a reminder that, at the expense of all that is real, everything can be monetized and condensed and compressed ...
Apple was asking for it this time. Samsung loves to poke fun at its Cupertino-based rival at any opportunity, so it shouldn't ...
Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s ...
Apple showed off the Crush ad at its Let Loose iPad event earlier this month. The commercial showed a giant press being ...
A screenshot from the new ad for "the thinnest Apple product ever." There is something so ugly about crushing an acoustic ...
Are you a print subscriber? Activate your account. 11 min ago By Will Johnson - 2 hours 26 min ago 2 hours 26 min ago By Gillian Follett - 2 hours 26 min ago 2 hours 26 min ago By Ewan Larkin - 2 days ...
The humorous spots, directed by Andreas Nilsson, highlight Apple features that distinguish its card from others ...